EOFY brings ‘bloodbath’ of adviser losses

Wealth-Data/financial-advice/adviser-exits/

3 July 2025
| By Staff |
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Adviser losses for the end of June have come in 143 per cent higher than the same period last year, and bring the total June loss to over 350.

In the latest Wealth Data figures, the net loss for the week to 3 July, which includes the end of the FY25 financial year, stands at 190 advisers. 

This compares to 78 advisers in the same period a year ago. 

Some 403 advisers were active during the week with either a resignation or appointment, which Wealth Data said was typically between 80 and 100. However, it noted many advisers are in a “transition phase” and many may be reappointed over the next few weeks.

This week’s exit brings the total losses for June 2025 to 359 with each week of the month reporting a net loss. 

Described as a “bloodbath” by Wealth Data founder, Colin Williams, he said the losses this week were far greater than he had expected and were “disappointing” after the industry had reported positive gains earlier in the year. 
There were 18 new entrants this week, while seven new licensees commenced and 11 ceased.

Williams said he expected the number of new entrants would rise in the coming weeks, with many likely to commence at new licensees. 

Looking at specific movements for the week, NTAA took the biggest hit with a net loss of 59 advisers, and Count Limited lost 19, 10 of which were from Merit Wealth. Both of these firms primarily provided limited SMSF advice, a sector which has been bleeding advisers for several years and fuel most of the YTD losses.

Some of the industry’s biggest licensees also saw considerable losses, including Entireti, Sequoia and Rhombus, losing 12, 10, and seven, respectively.

Accession3 and Lifespan were down by five advisers each, and a further three licensees, including Industry Super Fund Holdings, were down by net four each.

Five licensees, including Spark Partnership and Beryllium Advisers were both down net three, and another 19, including Evans Dixon and Morgans Group, lost two each.

There was a very long tail of 69 licensees down by net one adviser each, including Oreana, Shaw and Partners, and LFG Financial Services.

While this paints a rather grim picture for the profession this week, there are several licensees up this week as well. In this regard, Guideway came out on top with a net gain of eight.

One of this week’s new licensees commenced with net four, and WPFP Group was likewise up by net four.
Another three licensees, including another one of the new starters and ASV Holdings, also picked up three advisers each, while 10 licensees, including Ord Minnett and Janus Financial, were up by net two each.

A tail of 26 licensees were all up by net one adviser each, including Practice Development Group, Boston Reed, and the remaining five new licensees.
 

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