Guardian launches Medical Reward program



Risk-focused dealer group Guardian Advice has announced the launch of a Medical Reward Program which it says offers an exclusive medical and pathology service to advisers.
The company said the new program was aimed at improving the client experience throughout the insurance application process.
It said the service would provide an extra revenue stream for advisers, many of whom were feeling the pressure of increased regulation and compliance requirements which were placing pressure on their traditional revenue streams.
Commenting on the offering, Guardian Advice head Simon Harris said clients were reluctant to go through the process of having to get blood tests or needles and getting questioned about their health history.
"If we can make that process as easy and efficient as possible, it will result in more revenue for our advisers and getting more Australians insured," he said.
"Advisers and their clients will get preferential service and a better experience based on the service standards we've negotiated. This is also a mobile service, so medical professionals can see the client in their own home," Harris said.
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