FPA focuses on positives
The Financial Planning Association (FPA) has emphasised the positives, such as a recent boost to member satisfaction, in a member update from chief executive Mark Rantall.
In an email distributed to the association’s member base, Rantall said satisfaction ratings exceeded 90 per cent for the recent Shadow Shopper Education Workshops, which were organised in conjunction with industry regulators.
Furthermore, the workshops were part of a new events strategy, which will see the FPA National Conference replaced for one year by a series of smaller events in October and November, called the “FPA 20th anniversary celebration banquets”.
“In October 2013, coinciding with the Financial Planning Standards Board’s international conference to be held in Sydney, the association will launch a revitalised national event to be known as the FPA Professionals Congress,” Rantall said.
The FPA has also kicked off the second phase of its national consumer advertising campaign, after a six-week run in September 2011 on television, online and print. The ad campaign will cost members around $15 million over three years, according to earlier announcements by the FPA.
The association has also launched free student membership and began membership alignment with the future enshrining of the term ‘financial planner’, Rantall added.
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