Protecting and managing risk revenue ahead of LIF

Upcoming changes to adviser remuneration will have profound implications and advisers must act quickly to diversify and grow their revenue or potentially suffer an immediate 20 to 33 per cent drop in cashflow, Jeffrey Scott writes.

Easter is just around the corner which means there’s only eight months left of the decades-old upfront life insurance commission model.

Advisers only have until 31 December 2017 until the remuneration of risk advice changes dramatically. 

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From 1 January 2018, the “benefit ratio” for new business written will be 80 per cent of the first year’s premium and 20 per cent of second and subsequent years’ premium, based on guidance by the Australian Securities and Investments Commission (ASIC).

From 1 January 2019, the benefit ratio for new business falls to 70 per cent of the first year’s premium and 20 per cent for subsequent years, and from 1 January 2020, the maximum upfront commission will be 60 per cent plus a 20 per cent trail.

It should be noted that there is no percentage limit on level commission payments. Also, the above numbers exclude GST so remuneration paid to advisers from 1 January 2018 can be up to 88 per cent of first year’s premium (80 per cent plus eight per cent GST) and 22 per cent of second and subsequent years’ premium (20 per cent plus two per cent GST), and so on.

Under tough new provisions, if a policy lapses within the first year, 100 per cent of all remuneration paid to an adviser (or their licensee) in relation to that policy must be refunded. If a policy lapses before the end of the second year, 60 per cent of the remuneration received must be returned.

Impact on adviser cashflow post 1 January 2018

The table below illustrates the impact of the Life Insurance Framework (LIF) changes, assuming a level premium of $1,000 per annum with no indexation. As shown, when upfront commissions are reduced to 80 per cent of first year’s premium (plus GST), advisers may experience a 20 to 33 per cent drop in revenue depending on the upfront commission currently being paid. This is based on typical current commission arrangements.


By 1 January 2020, advisers may see their cashflow drop by up to 50 per cent against 2017 upfront commission income.

Closer examination reveals it’ll take risk advisers between five to six years to generate the same net income after 1 January 2018 when commission rates fall to 80 per cent in the first year and 20 per cent ongoing.

When commission rates fall to 70 per cent in the first year and 20 per cent ongoing in 2019, it will take practices roughly six to seven years to generate the same net cashflow they currently earn today.

That figure creeps up to seven to eight years from 1 January 2020 with the introduction of hybrid commissions of 60 per cent in the first year and 20 per cent ongoing.

Plugging the gap

Jeff Scott ClearView 2017(300)Advisers need to start thinking now about ways to prop up their revenue and manage their cashflow ahead of the looming LIF changes. 

LIF requires advisers to reconsider their business models, cashflow, potential clawbacks, and client engagement processes.

The sooner they get started, the more prepared they’ll be when the legislative amendments are implemented. 

Below are four options for advisers who want to boost their revenue.

1. See more clients

This is an obvious, albeit potentially unsustainable, solution.

In order to maintain the same level of cashflow under LIF, advisers would need to see 25 to 50 per cent more clients in 2018 and around double current numbers from 1 January 2020.

2. Sell more insurance to existing clients

LIF presents a unique opportunity for advisers to review their clients’ circumstances and needs. There may be opportunities to offer more insurance (death, total and permanent disability, trauma, and income protection) or higher levels of cover (sums insured) to clients. Of course this can only be done if it’s in the clients’ best interests.

3. Transition to a fee-for-service model 
While wealth advisers have successfully made the transition to fee-for-service, customers are typically reluctant to pay a fee for life insurance advice. 

4. Expand the service and advice provided

Advisers should consider expanding the range of advice they provide to include areas such as lending, superannuation and investing, and retirement planning. By doing so, there’s the potential for advisers to diversify and grow their revenue.

Jeffrey Scott is head of product at ClearView.

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Why doesn't someone think that any of this signals the death knell of the life insurance adviser ?
For someone to think a fee for service model works, the minimum premium has to be $10,000 for this to be viable.
@ a charge out rate of $200 per hour x 9 hours to put the business on the books, unless you receive at least $1800 for the work, you will be losing money

I think the real deathknell for a risk adviser is having to do a degree. Having to do study for potentially a long period of time and take a paycut....well that's going to hurt. That's why there were so many risk writers out there in the first place. Complete DFP1-4 and earn more than the prime minister....happy days. Those days are well and truly going going gone.

When the solution is "sell more insurance to existing clients" we really have a problem. At least he said "clients", not "customers", as ASIC calls our cllients.

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