When perceptions of history weigh more than gold

Outsider/commonwealth-bank/Financial-Wisdom/CommBank/

9 August 2019
| By Outsider |
image
image image
expand image

Outsider was among those who were somewhat surprised that the Commonwealth Bank opted to close down the Financial Wisdom license rather than sell it.

You see, Outsider had heard tell that CommBank had received more than a few expressions of interest in acquiring the FinWis business, particularly from those who had become familiar with the terms of the CountPlus acquisition of Count Financial.

Indeed, word on the street was that at least some of that interest was being expressed by someone who had headed up FinWis but exited before the issues which gave rise to

CommBank’s ongoing advice remediation challenge became public.

It is always difficult to second-guess the decisions taken by the boards of major banks, but it seems that when it comes to disposing of assets, the optics and resultant public perceptions carry great weight.

It seems that on a multi-billion dollar balance sheet, foregoing the value that might be extracted from selling an aligned dealer group is relatively inconsequential.

In other words, the Commonwealth Bank board clearly had an eye to history when it decided on closure of the FinWis license rather than a sale. 

Read more about:

AUTHOR

Recommended for you

sub-bgsidebar subscription

Never miss the latest news and developments in wealth management industry

MARKET INSIGHTS

The succession dilemma is more than just a matter of commitments.This isn’t simply about younger vs. older advisers. It’...

3 months ago

Significant ethical issues there. If a relationship is in the process of breaking down then both parties are likely to b...

3 months 3 weeks ago

It's not licensees not putting them on, it's small businesses (that are licensed) that cannot afford to put them on. The...

4 months ago

Advice firms are increasing their base salaries by as much as $50k to attract talent, particularly seeking advisers with a portable book of clients, but equity offerings ...

2 weeks 4 days ago

ASIC has released the results of the latest financial adviser exam, held in November 2025....

3 days 12 hours ago

Ahead of the 1 January 2026 education deadline for advisers, ASIC has issued its ‘final warning’ to the industry, reporting that more than 2,300 relevant providers could ...

1 week ago

TOP PERFORMING FUNDS

ACS FIXED INT - AUSTRALIA/GLOBAL BOND
moneymanagement logo