OnePath’s Trauma Premier product has proven to be the best after winning in the trauma category for the second year in a row, with MLC again taking silver, and TAL winning bronze.
OnePath head of life insurance, Gerard Kerr, said their product had been stable for a number of years and that OneCare had just celebrated its 10-year anniversary.
"That is actually a hell of an achievement because our competitors chop and change every few years. One of the things we've prided ourselves on is that our OneCare offer is durable, stable, and high quality," Kerr said.
"We pride ourselves that we're looking at the customers on what we're creating and when we do that, the customers are treated equally.
"We've done enhancements and changes along the way, and trauma definitions change so the diagnostic treatment behind some of these conditions is changing. If you walked in and had somebody diagnose you it would have been different in 2005 than in 2015. We've recognised that and made sure those definitions are updated.
Second place, MLC's general manager for business management, Melissa Heyhoe spoke highly of the firm's family protection offer.
"In particular, our family protection offer is compelling — with features like Child Cover and the Best Doctors service," she said.
"The service connects policy holders, their children, their parents and parents-in-law to a global network of peer-nominated leading medical specialists at no additional cost to the policy holder."
Maintaining sustainable definitions has been critical to bronze medallist TAL's success over the last 12 months.
The insurer's general manager for individual life, Gavin Teichner, had decided against adopting "the most fully featured definitions", in a bid to provide stability in pricing.
"We want a product that's affordable for customers," he said.
"We've kept our definitions very sustainable, because… particular areas like heart attack definitions, where you can get very very wide definitions which make the product very expensive, we don't necessarily think that customers require that benefit, so we've taken a different philosophy of saying ‘let's keep our definitions for benefits at the right level of severity and keep those products having good value'."