Accountants provide financial advice? That'has worked well in the past. There are very few that are qualified both in tax and financial advice.
Rather than the industry funds getting into advice, why not engage another License to outsource this to. This Robo-advice solution keeps getting bandied around like it is the fix all. Perhaps its the solution for really basic stuff but people are getting wealthier out there and things like estate planning are becoming more complex. Real conversations need to be held in person in many cases. The industry funds need to have a real advice offering if they are going to control the majority of savings.