“If a customer seeks advice from a supplier about what would suit their needs best, have you ever encountered a case where the supplier has ever gone beyond saying ‘my product at my price is best for you’?” This statement can be applied to lawyers, accountants, lenders from a bank, real estate sales people, car sales people, bed sales people. Effectively insert any professional service, sales person or tradesmen here!! Regulatory intervention has gone way too far and we have lost sight of the most important person, the clients. Agree change was needed but we have lost our way!