“If a customer seeks advice from a supplier about what would suit their needs best, have you ever encountered a case where the supplier has ever gone beyond saying ‘my product at my price is best for you’?” Interesting that this test is being applied to financial planners, what about lawyers, accountants, real estate professionals, car salesman, beds sales, lender from a bank etc etc etc... the list goes on and on. The reforms they undertaken have not worked, regulatory intervention has gone too far.