while rates of boys going to Uni are declining rapidly across the west, and rates of males suicide only increase, lets provide scholarship for young women in a fin services industry of 60-70% (banks, insurance, advice exc equities).
For an education provider, Kaplan are pretty poor on numbers and analytics - but lets me serious - this is all "unserious" and free money so they will go with it for the marketing/clout. While only having daughters, i should applaud this - however women dont need men who the west leaves behind.