I think those that work for banks and superfunds should be called 'Product Financial Advisers'. They're not holistic financial planners. All advisers and planners should be qualified so the concept of 'qualified adviser' should apply to everyone. It's too generic as a concept. And lets pause for a moment to reflect on the constant legislative change that the actual financial planning profession has been put through over the past two decades. I can't think of another sector that has been through so much change. Some of this latest change though feels to set back the improvements made and turn the industry into a profession. My own strong opinion is that verticial integration should have been removed. Advice should be allowed to self-actualise without products lurking in the background.