Greta Thunberg is not only trying to save the planet, but also reshaping the global investment industry, according to deVere Group chief executive, Nigel Green.
The comments come as the teenage Swedish environmental activist had urged political and business leaders, and the media, at the World Economic Forum in Davos to follow the science on climate change.
According to a global survey from deVere Group, 77% of millennials cite environmental, social and governance (ESG) investing as their top priority when considering investment opportunities.
“This survey underscores that whilst traditional factors – such as anticipated returns (10%), past performance (7%), risk tolerance (4%) and tactical allocation (2%) – are important factors in millennial respondents’ investment decision-making, they are no longer enough,” Green said.
Green said Thunberg’s message was based on science and fact, and one that was likely to hit home with millennials and Gen Z.
“Typically, these generations – those born from the early 1980s onwards – seem to ‘get’ the climate emergency we’re facing, and the urgency with which it needs to be tackled, far better than older generations,” Green said.
“This is why it is crucial that she was at Davos in order to drive her message through to the political and business leaders who can actually do something about it right now.”