Prudential CG rebrands as PGIM Private Capital



Prudential Capital Group has announced rebranding of its global investment business as PGIM Private Capital.
The business is the private capital arm of PGIM, the $1.2 trillion global investment management business of Prudential Financial.
Following the change, PGIM Private Capital’s global origination network would adopt Prudential Private Capital as its new name.
According to the firm’s managing director and head of PGIM Private Capital, Allen Weaver, the new name would reinforce the connection to the global PGIM brand and would underscore the types of investment products it offered.
“Our vast origination network has been able to navigate cyclical and situational issues to provide private capital solutions that meet the demands of borrowers while generating consistent returns for investors,” he said.
PGIM Private Capital currently manages close to $18 billion in outside non-affiliated assets through its institutional asset management unit and alternative investments unit, comprised of direct lending, PGIM Capital Partners and PGIM Energy partners mezzanine funds.
Also, the firm managed an $86.5 billion portfolio of private placements and mezzanine investments through its regional office network and purchases up to $13 billion annually in predominantly senior debt and junior capital.
Recommended for you
The merger with L1 Capital will “inject new life” into Platinum, Morningstar believes, but is unlikely to boost Platinum’s declining funds under management.
More than half of the top 20 most popular shares bought by advised investors during the first half of 2025 were ETFs, according to AUSIEX data.
At least two-thirds of ETF flows are understood to be driven by intermediaries, according to Global X, as net flows into Australian ETFs spike 97 per cent in the first half of 2025.
Inflows for the first half of 2025 for GQG Partners stand at US$8 billion, but the firm has flagged fund underperformance could be a headwind for future flows.