Australians among the most tracking gold



Australia is among the countries that most tracks the price of gold, as there is an average of almost 350,000 online searches a month checking the price of gold.
Ahead of Australia was India, the United States, the United Arab Emirates, the United Kingdom and Canada.
Dan Fisher, gold specialist from Physical Gold, said gold was unlike volatile asset classes that generate quick returns.
“It has always been a steady investment vehicle that can deliver solid returns as a medium to long-term investment,” Fisher said.
“The idea behind gold investment is that the underlying value of gold increases over time.
“Historically this rate of increase is higher than inflation, so the value of your investment increases in real terms.
“Investing in gold can take the form of physical bar and coins, gold equity funds, mining shares or exchange traded funds (ETFs).”
Fisher said investing in a mixture of gold and investments was deal and that buying coins was better a better investment for gold than bars.
“While stocks can fall to zero (if a company goes bankrupt), physical gold will always have its intrinsic value – gold tends to rise when stocks fall, so the two have an inverse relationship,” Fisher said.
“Coins provide more flexibility to sell small parts of the holding and can fetch higher prices when you wish to sell.
“In the same way that larger bars are cheaper per gram than small ones, buying gold coins in bulk can also achieve price discounts.”
Recommended for you
Perpetual has appointed a new CEO for affiliate J O Hambro Capital Management, as it tries to stem outflows and refresh the brand.
Outflows of US$1.4 billion from its US equity funds have contributed to GQG Partners reporting its highest monthly outflows for 2025 in August.
Domestic equity managers are lagging the ASX 200 in the first half of the year, according to S&P, with almost three-quarters of Australian equity funds underperforming over the six-month period.
ETFs saw almost $5 billion of inflows during August, with international equities gaining double those of fixed income funds, as total assets close in on $300 billion.