Aussie content platform gets CEO and funding

30 April 2020

Vamp, an Australian influencer and content platform, has appointed Gill Findlay as chief executive and has received $8.5 million in funding led by Investec. 

Vamp would use the capital raised by Investec, through its Investec Emerging Companies (IEC) fund to scale its self-serve platform and accelerate its transition into a technology marketing company. 

Established in 2015, when influencer marketing was in its infancy, it had worked with clients including Facebook, Estée Lauder, Huawei, Adobe and Williams Sonoma. 

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Gill Findlay joined as chief executive after spending the previous four years scaling up commercial safety auditor app SafetyCulture as chief operating officer. 

“High-performing social advertising is more important than ever, brands need to respond to the impact of COVID-19 on their customers, who are spending more time engaging with social content and buying online,” Findlay said. 

“Currently, brands have access to more creators and can achieve up to 60% more reach for the same spend.  

“Vamp’s recent campaigns have greatly exceeded expectations, achieving up to 30x return on ad spend.” 

Investec’s investment would see Ben Sebel, co-manager of the IEC fund to join the vamp board; Andrew Wheater would also join as finance director. 

The cash raise exceeded Vamp’s target of $5 million to $8 million which included funding from existing investor Perennial, and new investments The Thorney Investment Group and SpringCapital. 

This would help Vamp create a solid recurring revenue stream and strengthen its capitalisation table to help repay short-term debt. 


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