Asian firm launches most valued brands portfolio

Quantifeed/model-portfolio/

24 October 2017
| By Oksana Patron |
image
image
expand image

Asian provider of B2B digital wealth management solutions, Quantifeed has launched a model portfolio of the most valued brands in the US market.

The company said that in order to identify these brands, it ranked companies by their brand value, defined as intellectual property, trademarks and icons.

Following this, the model portfolio had a higher representation of sectors which were more visible to consumers such as consumer staples and technology.

Quantifeed’s senior quantitative strategist, Gaudi Schneider, said: “This strategy can also work to the advantage of financial advisers who may be looking for straightforward ways to engage clients in investment discussions.

“Investors may feel a strong connection to a portfolio when it contains familiar brands of products and services they know and use,” he said.

Quantifeed said that names such as Facebook, Amazon, Alphabet, AT&T, Toyota and Walmart were all represented in the current portfolio.

Also, according to the company, the most valuable brands US strategy was up 16.8 per cent, outperforming the broad US stock market by 5.3 per cent.

Read more about:

AUTHOR

Recommended for you

sub-bgsidebar subscription

Never miss the latest news and developments in wealth management industry

MARKET INSIGHTS

So we are now underwriting criminal scams?...

1 month 3 weeks ago

Glad to see the back of you Steve. You made financial more expensive, not more affordable as you claim, and presided ...

2 months ago

Completely agree Peter. The definition of 'significant change is circumstances relevant to the scope of the advice' is s...

4 months ago

Entireti has unveiled the new name for the AMP financial advice businesses that it acquired last year....

4 weeks ago

A Sydney financial adviser has been permanently banned from providing any financial services, with the regulator deriding his “lack of integrity, trustworthiness and prof...

2 weeks 6 days ago

Minister for Financial Services, Stephen Jones, has provided further information about the second tranche of the Delivering Better Financial Outcomes (DBFO) reforms....

1 week 5 days ago

TOP PERFORMING FUNDS