Almost one in five planners who work for superannuation funds believe they should be paid more than $300,000 a year, the Money Management Salary Survey reveals.
Data from the annual survey found just 10 per cent of planners across all employer types felt their salary should exceed $300,000, while 17 per cent of those employed by superannuation funds said they were worth at least that much.
Planners employed by dealer groups or advisory firms were the second most likely claim they should be paid more than $300,000 for performing their current role, with 12 per cent reporting they believed they were worth it, just three per cent more than those reporting their salary was already at that level.
While super fund planners aspire to earning top dollar for their current role, the sector's best paid planners reported salaries of less than $170,000.
Retail bank planners were somewhat more modest in their beliefs of how much they should be paid, with 19 per cent claiming they were worth between $250,000 and $300,000, but none dreaming of pay packets above that level.
Planners working for accounting firms reported the lowest self-evaluation of their worth, with no respondents in this group believing they were worth more than $250,000, and just 14 per cent said they deserved a salary of up to $249,999.
The high salary expectations of super planners contrasts with the survey's finding that as a group they had the lowest education levels across the industry, as previously reported.