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Midwinter partners with Merit Wealth Financial Services

Merit Wealth Financial Services is the latest client to partner with Midwinter and implement its AdviceOS software, with plans to roll out the cloud-based platform on 30 August.

The software agreement is a key milestone for Midwinter, who announced an agreement with State Super Financial Services to deploy its Advice OS platform earlier this month.

Director of Merit Wealth, Garth McNally, said that the firm saw the universal use of AdviceOS across its adviser network as a key step towards optimising their advice generation process and simplifying reporting procedures.

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"The adoption of AdviceOS is an essential part of our investment and commitment to the accounting profession and the transition to limited licensing," McNally said.

"We explored a number of technologies but chose AdviceOS as it simplifies the administration function of managing multiple dealers, referrers and clients … allow[ing] for an easy audit trail."

McNally said that Merit Wealth has "rapidly upscaled" its operations in response to the growing demand for its limited licensing offerings to accounting firms.

The software partnership agreement is seen as a key component of Merit Wealth's strategy, with AdviceOS providing Merit Wealth's network of advisers and accountants with a streamlined solution geared at increasing productivity, practice efficiencies and enhancing overall client service activities, McNally said.

Midwinter's managing director, Julian Plummer, said the partnership allowed Midwinter to build on the success of its AdviceOS platform by helping Merit Wealth proactively manage the provision of advice from a licensee perspective in real-time.

"We have come from an advice modelling background and we have developed the [AdviceOS] software so that we can have the full end-to-end solution," Plummer said.

"We are delighted to be partnering with Merit Wealth, providing them with tools which will allow them to enter the future of financial advice confidently and seamlessly."




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