X
  • About
  • Advertise
  • Contact
  • Expert Resources
Get the latest news! Subscribe to the Money Management bulletin
  • News
    • Accounting
    • Financial Planning
    • Funds Management
    • Life/Risk
    • People & Products
    • Policy & Regulation
    • Property
    • SMSF
    • Superannuation
    • Tech
  • Investment
    • Australian Equities
    • Global Equities
    • Managed Accounts
    • Fixed Income
    • ETFs
  • Features
    • Editorial
    • Expert Analysis
    • Guides
    • Outsider
    • Rate The Raters
    • Top 100
  • Media
    • Events
    • Podcast
    • Webcasts
  • Promoted Content
  • Investment Centre
No Results
View All Results
  • News
    • Accounting
    • Financial Planning
    • Funds Management
    • Life/Risk
    • People & Products
    • Policy & Regulation
    • Property
    • SMSF
    • Superannuation
    • Tech
  • Investment
    • Australian Equities
    • Global Equities
    • Managed Accounts
    • Fixed Income
    • ETFs
  • Features
    • Editorial
    • Expert Analysis
    • Guides
    • Outsider
    • Rate The Raters
    • Top 100
  • Media
    • Events
    • Podcast
    • Webcasts
  • Promoted Content
  • Investment Centre
No Results
View All Results
No Results
View All Results
Home News Financial Planning

Fintech launches $300 limited advice SoA

The affordability of advice issue can be solved through technology and MoneyGPS believes its tech can bridge the unmet advice gap for Australians who cannot afford comprehensive financial advice.

by Jassmyn Goh
December 6, 2021
in Financial Planning, News
Reading Time: 3 mins read
Share on FacebookShare on Twitter

Fintech MoneyGPS has launched an offering that aims to allow Australians who are unable to afford comprehensive financial advice access limited advice for $300.

MoneyGPS chief executive, George Haramis, said his offering could build the bridge for everyday working Australians who were not high net worth or sophisticated investors.

X

“We believe that using technology, particularly now, could solve that problem and can bridge that gap,” he said.

The advice given was fully client-led and would generate single issue advice.

First there was an initial money check-up questionnaire where potential clients would fill out their financial and health situation and a factual report would be generated that highlighted specific advice needs for their circumstance.

The program would then curate a range of statements of advice (SoA) the client would be eligible along with identifying needs that did not require an SoA.

Clients could then complete another questionnaire for the SoA they wanted on a single topic.

“We do have a number of rules within the calculation engine, which have been prepared by qualified advisers and have been reviewed by compliance and legal, which determine the outcome for the client to make sure that whatever SoA that we suggest they look at, is in their best interest,” Haramis said.

The initial money check-up questionnaire was free and an SoA was priced at $270 plus GST.

“It’s very cheap because we can scale and we use technology. And it means that we don’t have advisers, or paraplanners having to do this which is a costly exercise,” he said.

“We are having a number of chats to advisory groups and superannuation funds to work alongside the traditional, more comprehensive advice based services, to cater for people that can’t afford you know the ever growing cost of advice. But at least they can start to access affordable advice on a needs basis, one topic at a time.

“We use a calculation engine that uses stochastic modelling. It is the rules ingrained into the engine that defines the statement of advice output. So the actual advice is fully client led advice without the need of a human looking at the advice or an adviser assisting in any way.”

Clients would speak to a client care specialist that was RG146 compliant if they wanted to discuss the outcome of the report but would not receive financial advice as the advice was delivered by the Australian financial services licence (AFSL).

Clients could also be referred to an adviser partnered with MoneyGPS if they needed comprehensive advice.

In terms of trusting the artificial intelligence (AI) advice, Haramis said there was not human biases as the advice was based on rules and algorithms that was governed by legislation.

When asked on how the program could cater for changing life circumstances, Haramis said the firm would launch an ongoing advice program and regular reviews in the new year.

“The problem being the affordability of advice can be solved by using technology. Technology exists today that can provide a range of different types of solutions to deliver advice to people,” he said.

“It’s a matter of the AFSL, the super funds, the institutions or other groups becoming comfortable enough with the process that the tech provider can deliver, and making sure that their rules and processes adhere to the regulations that any AFSL needs to adhere to.

“So, the tech exists to solve the problem. We can now solve the affordability of advice.”

Tags: AdviceFintechLimited AdviceSOATechnology

Related Posts

ETF market to grow to $400bn in 2026

by ShyAnn Arkinstall
January 13, 2026

The Australian ETF industry saw record-breaking inflows of $53 billion last year, according to Betashares’ annual review, having smashed past the previous year’s $30...

Advice licensees’ investment plans for 2026

by Shy-Ann Arkinstall
January 13, 2026

Two of the industry's largest licensees suggest the investment trends of 2025 will carry over into the new year as...

Long-term investor mindset key following 2025 volatility

by Shy-Ann Arkinstall
January 13, 2026

After a tumultuous 2025, Prime Financial has cautioned inflation and a long-term mindset should be the top priority for the year...

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

VIEW ALL
Promoted Content

Consistency is the most underrated investment strategy.

In financial markets, excitement drives headlines. Equity markets rise, fall, and recover — creating stories that capture attention. Yet sustainable...

by Industry Expert
November 5, 2025
Promoted Content

Jonathan Belz – Redefining APAC Access to US Private Assets

Winner of Executive of the Year – Funds Management 2025After years at Goldman Sachs and Credit Suisse, Jonathan Belz founded...

by Staff Writer
September 11, 2025
Promoted Content

Real-Time Settlement Efficiency in Modern Crypto Wealth Management

Cryptocurrency liquidity has become a cornerstone of sophisticated wealth management strategies, with real-time settlement capabilities revolutionizing traditional investment approaches. The...

by PartnerArticle
September 4, 2025
Editorial

Relative Return: How fixed income got its defensiveness back

In this episode of Relative Return, host Laura Dew chats with Roy Keenan, co-head of fixed income at Yarra Capital...

by Laura Dew
September 4, 2025

Join our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

Podcasts

Relative Return Insider: MYEFO, US data and a 2025 wrap up

December 18, 2025

Relative Return Insider: RBA holds, Fed cuts and Santa’s set to rally

December 11, 2025

Relative Return Insider: GDP rebounds and housing squeeze getting worse

December 5, 2025

Relative Return Insider: US shares rebound, CPI spikes and super investment

November 28, 2025

Relative Return Insider: Economic shifts, political crossroads, and the digital future

November 14, 2025

Relative Return: Helping Australians retire with confidence

November 11, 2025

Top Performing Funds

FIXED INT - AUSTRALIA/GLOBAL BOND
Fund name
3 y p.a(%)
1
DomaCom DFS Mortgage
220.16
2
Loftus Peak Global Disruption Fund Hedged
118.46
3
Global X 21Shares Bitcoin ETF
73.80
4
BetaShares Crypto Innovators ETF
67.16
5
Smarter Money Long-Short Credit Investor USD
66.76
Money Management provides accurate, informative and insightful editorial coverage of the Australian financial services market, with topics including taxation, managed funds, property investments, shares, risk insurance, master trusts, superannuation, margin lending, financial planning, portfolio construction, and investment strategies.

Subscribe to our newsletter

View our privacy policy, collection notice and terms and conditions to understand how we use your personal information.

About Us

  • About
  • Advertise
  • Contact
  • Terms & Conditions
  • Privacy Collection Notice
  • Privacy Policy

Popular Topics

  • Financial Planning
  • Funds Management
  • Investment Insights
  • ETFs
  • People & Products
  • Policy & Regulation
  • Superannuation

© 2026 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited

No Results
View All Results
NEWSLETTER
  • News
    • All News
    • Accounting
    • Financial Planning
    • Funds Management
    • Life/Risk
    • People & Products
    • Policy & Regulation
    • Property
    • SMSF
    • Superannuation
    • Tech
  • Investment
    • All Investment
    • Australian Equities
    • ETFs
    • Fixed Income
    • Global Equities
    • Managed Accounts
  • Features
    • All Features
    • Editorial
    • Expert Analysis
    • Guides
    • Outsider
    • Rate The Raters
    • Top 100
  • Media
    • Events
    • Podcast
    • Webcasts
  • Promoted Content
  • Investment Centre
  • Expert Resources
  • About
  • Advertise
  • Contact Us

© 2026 All Rights Reserved. All content published on this site is the property of Prime Creative Media. Unauthorised reproduction is prohibited