Expansion beyond super fund sectors brings positive results for Frontier Advisors
The expansion of their client base beyond the superannuation industry has helped asset consulting firm, Frontier Advisors, to achieve the highest score of all consultants in the overall relationship strength index in the Peter Lee Associates Investment Management survey.
The firm said over the last few years it managed to expand its client base both in number and background, with around one third of the firm’s clients now coming from outside of the industry superannuation sector.
Frontier has also now a group of tech subscribers who engage with the adviser purely through their research and analytics platform.
Frontier has been also ranked high both in overall terms and against specific metrics covered by the study, which gathered the opinion of more than 100 senior Australian institutional investors and aimed to provide an independent assessment of the asset consulting sector as part of a broader view of the overall investment management landscape in Australia.
According to the study, the company was ranked first in nine out of thirteen individual categories.
Frontier’s chief executive, Andrew Polson, said that he was especially proud to lead the market in key areas such as investment strategy, technology and consultant capability and that we had a particularly strong result.
“We have focussed on ensuring we maintain high standards of client service and advice while growing our client base. Our team has worked very hard to achieve a high level of alignment and trust with our clients and it’s terrific to see that dedication is recognised,” he said.
AUTHOR
Oksana Patron
Recommended for you
Compared to four years ago when the divide between boutique and large licensees were largely equal, adviser movements have seen this trend shift in light of new licensees commencing.
As ongoing market uncertainty sees advisers look beyond traditional equity exposure, Fidante has found adviser interest in small caps and emerging markets for portfolio returns has almost doubled since April.
CoreData has shared the top areas of demand for cryptocurrency advice but finds investors are seeking advisers who actively invest in the asset themselves.
With regulators ‘raising the bar’ on retirement planning, Lonsec Research and Ratings has urged advisers to place greater focus on sequencing and longevity risk as they navigate clients through the shifting landscape.
