BWC Wealth joins Count Financial
Count Financial Limited has announced the appointment of BWC Wealth Partners, a Victorian boutique retirement advice firm, as the latest firm to join its national advice community.
So far in 2022, Count Financial had appointed 41 new advisers, with the CountPlus-owned licensee citing a continued focus on strategic growth.
Stephen Crowe, financial adviser at BWC Wealth, said the decision to partner with Count Financial was based primarily on the support offered in three key areas: research, technical support and compliance.
“Count Financial was very supportive during the transfer from our old licensee. They have robust systems in place to make the onboarding process as seamless as we could hope,” he said.
“With a broad and flexible approved product list, we are confident that our clients will have access to the right investment and insurance solutions for their needs. We were also impressed with the technology suite they offer which will make us a more efficient business.”
Count Financial chief advice officer, Andrew Kennedy, said BWC Wealth was a quality firm with a strong client focus.
“Stephen and the team have a great reputation for being client focused and embracing new and innovative ways to improve their processes. This aligns very closely with our focus on digital tools and being a technology-focused licensee,” he said.
“We are delighted to have them on board as part of the Count Financial community and we look forward to working closely together.”
Recommended for you
Compared to four years ago when the divide between boutique and large licensees were largely equal, adviser movements have seen this trend shift in light of new licensees commencing.
As ongoing market uncertainty sees advisers look beyond traditional equity exposure, Fidante has found adviser interest in small caps and emerging markets for portfolio returns has almost doubled since April.
CoreData has shared the top areas of demand for cryptocurrency advice but finds investors are seeking advisers who actively invest in the asset themselves.
With regulators ‘raising the bar’ on retirement planning, Lonsec Research and Ratings has urged advisers to place greater focus on sequencing and longevity risk as they navigate clients through the shifting landscape.

