BT adviser site to provide general advice
BT Financial Group (BTFG) will expand its adviser rating website to provide further details on its adviser workforce and allow consumers to ask advice related questions through the site.
BTFG, General Manager, Advice, Mark Spiers said the expansion to information on the site would include the work history and experience of BT aligned advisers including any roles held prior to working at BT.
The expansion would also include the ability to ask general advice related questions and the addition of calculators and tools designed to increase financial literacy and awareness on the benefits of advice,
The Adviser View website currently covers financial planners licensed via BTFG under its Securitor, Magnitude, Westpac Financial Planning and St George Financial Planning licences with 2,100 advice customers having left ratings and comments on more than 440 advisers.
According to Spiers the vast majority of this had been positive with most advisers being rated very highly but the group had also published negative comments and feedback with the only vetting of comments to ensure they were not derogatory or defamatory.
Spiers said around 20,000 BTFG advice customers had been contacted to leave comments since the site launched in October 2014 with the group aiming to increase the response rate upwards from its current 10 per cent.
He said the site had been visited by 78,700 users with more than 62,000 searches for a planner completed with around half of the searches being for the name of a particular planner and with around a third by location searches.
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Jason Spits
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