Advisers need to engage with technology



Financial advisers will be able to effectively target the millions of Australians not receiving financial advice if they engage actively with technology solutions and engage in speaking engagements on the public level, according to Sydney-based IT firm, YTML.
Speaking at the Association of Financial Advisers (AFA) conference in Canberra last week, YTML (Your Technology Made Lite) chief executive, Kevin Liao, said that planners could benefit from using technology tools to drive engagement across financial advice.
Liao said that close to 80 per cent of Australians do not currently access any form of financial advice, but that new industry technologies were focused on retaining the 20 per cent of active advice seekers, rather than engaging new clientele.
"While there are a number of fancy, cool, new technologies out there with robo-advice and digital advice, the reality is all these technologies are relatively passive."
For advisers to reach the 80 per cent of Australians without financial advice providers, partnering with technology firms or websites is likely to drive engagement, according to Liao, who said Search Engine Marketing designed to attract consumers to websites still counted as a passive use of technology.
Liao said specific technology tools in the robo space were key to advisers tapping into the market and driving the financial advice sector.
Liao also urged advisers to communicate with local groups including sports clubs or community groups to seek out potential new customers.
Recommended for you
While returns and fees are the top priority for older Australians when it comes to their superannuation, more than one in 10 are calling for access to tailored financial advice.
Determinations by the FSCP since the start of 2025 are almost double the number in the same period of 2024, with non-concessional contribution cap errors and incorrect advice among the issues.
Whether received via human or digital means, financial advice is reportedly leading to lower stress and more confidence, according to Vanguard.
The new financial year has got off to a strong start in adviser gains, helped by new entrants, after heavy losses sustained in June.