Just weeks after the controversy which has impacted CPA Australia, the Institute of Public Accountants (IPA) has rolled out new branding and the promise of a “fully-fledged MBA [Master of Business Administration]”.
While rolling out the new branding encompassed with a new logo, the IPA has promised its members only a “modest” marketing effort “without the need for exorbitant advertising campaigns”.
However, IPA chief executive, Andrew Conway said it did not just represent a brand refresh, but a move towards consistency across all the jurisdictions in which the IPA operates.
The Institute of Public Accountants (IPA) has revealed a new logo for its operations in Australia and overseas.
“We have not changed entity names including our subsidiary, Institute of Financial Accountants (IFA) in the UK but the IFA will now have a very similar appearance,” he said. “A brand is much more than a logo. It is about what we say and how we say it; the language we use and the way we engage with our members, colleagues and external stakeholders.”
Conway said the change of logo was just the beginning as the IPA looked to roll out a number of new initiatives for its members in coming weeks including a change to the organisation’s professional academic program to incorporate a fully-fledged MBA.