Ignition Wealth and APP Securities partner for digital advice offering

Clients of Australian stockbroking and investment banking firm APP Securities will receive mobile-first digital advice solutions for fund and investment decisions, with the firm today announcing its partnership with robo-adviser and platform provider, Ignition Wealth.

The advice solution would enable APP Securities’ clients to use multicurrency and multilingual technology provided by Ignition Wealth to complete risk assessments, accept diversified portfolios, fund, invest, execute trades, and communicate with a broker via a messaging system.

APP Securities chief operating officer, Adam Joseph said the mobile-first solution was in keeping with client expectations.

“In​ ​2017​ ​our​ ​clients​ ​expect​ ​to​ ​be​ ​able​ ​to​ ​manage​ ​every​ ​aspect​ ​of​ ​their​ ​lives​ ​from​ ​their mobile​ ​phones. -the​ ​Ignition​ ​Wealth​ ​solution​ ​allows​ ​us​ ​to​ ​provide​ ​our​ ​clients​ ​with world​ ​class​ ​digital​ ​financial​ ​advice, ​ ​from​ ​the​ ​palm​ ​of​ ​their​ ​hands,” he said.

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Ignition Wealth head of sales and marketing, Richard Liverpool confirmed the provider had sought to enter the Australian stockbroking market through a digital financial advice partnership.

The solution would be available to APP Securities clients within Australia.