Fortnum launches integrated advice platform
Financial services group, Fortnum Financial Advisors has announced the launch of a advice platform in partnership with Good Advice Solutions (GAS).
The company said the platform had been launched as part of a project to encourage sustainable business growth, and was designed to help financial advisors accurately assess their client's financial needs and meet their legal responsibilities.
"As a non-institutionally owned licensee, we've custom-built an operational framework for the provision of advice which ensures improved outcomes for clients," said Fortnum managing director Joel Taylor.
"Many advisers are using an off-the-shelf advice framework supplied to them by an institutionally-owned dealer group and engineered to result in the sale of financial producy."
Fortnum has also built a customised Xplan site in conjunction with Opex Consulting, which integrates front office client-facing activities and the back office.
Director of good advice, Guyon Cates, said the new advice platform will allow advisers to work accurately with client needs, identify individual challenges, and clearly demonstrate the value of strategic advice.
"The fundamental purpose of the new framework is to give advisers the tools to uncover what's really going on in a person's financial life because unless an adviser fully understands a client's situation, they're not in a position to act in their best interest," he said.
"The best way for advisers to meet their regulatory obligations is to look at the client through a professional lens, not a legislative lens, and really get to know them in order to determine the advice they require."
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