Peer-to-peer investment start-up SelfWealth is preparing to launch two products at the end of this month aimed at addressing "the frustrations" that consumers face in financial advice today.
Known as SelfWealth INTELLIGENCE and TRADING, founder Andrew Ward said the two products are targeted at simplifying stock trading by allowing a larger number of investors to enter the market and take control of their investments.
"We're a peer-to-peer investing group that uses the intelligence of the community to construct portfolios for investors," Ward said.
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"Fintech is all about challenging the current norm [and] the end consumer is the number one piece in the puzzle. When you focus on that, [you are] shaking up the high walls of the banking institutions and their million dollar profits.
Since its inception in 2013, SelfWealth confirmed that it has been concentrating on building up its core business, raising a total of $8.5 million in capital in the space of three years and a total of $480 million in funds reported on its platform.
SelfWealth INTELLIGENCE will allow members to define their investor profile and objectives, as well as automatically find successful traders with a similar profile.
Meanwhile, the SelfWealth TRADING tool is geared towards allowing members to buy and sell stock online at a lower cost, without charging any commission nor percentage fee.
With both products set to launch on March 29 this month, Ward said instilling a culture of innovation in his team has been key to helping drive growth and momentum.
Ward confirmed SelfWealth will also have new user interfaces that are currently slated for a launch in early April.