Over Fifty Group rebrands
Diversified fund manager Over Fifty Group has announced it is changing its name to Centuria Capital, effective today.
The change aims to strengthen the group’s profile as a diversified fund management business across property funds, insurance and investment bonds, and unify its various brands under a single banner, Centuria stated.
Under the rebrand Over Fifty Group will become Centuria Capital Limited, Over Fifty Mutual Friendly Society will become Centuria Life Limited, and Century Funds Management will become Centuria Property Funds Limited.
Centuria chief executive John McBain said the previous name was misleading, and impeded the group being recognised as a diversified funds management group.
There will be no change to the business model or staffing, he added.
The rebrand was approved by shareholders at the group’s annual general meeting in November.
AUTHOR
Chris Kennedy
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