OnePath's OneCare Trauma Premier has demonstrated resilience and quality by winning the trauma product category award for the third year in a row, leaving MLC with silver for the third year, and BT winning bronze.
OnePath head of life insurance, Gerard Kerr, attributed the win to the product's ability to maintain its strong foundation.
Kerr said the team's philosophy was believing in high quality and durable offerings and the fact that their offerings were going to have to be around for a long time.
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"When the adviser is committing their clients to these sorts of products it's obviously for a long long time and you need to have something an adviser is confident in and that there is confidence in paying these claims," Kerr said.
"We also spend a lot of time speaking to advisers so that we understand from them what they look for. We want to be able to provide solutions for them to offer to their clients. So our key philosophies are quality, flexibility, and durability.
Kerr said OnePath held adviser meetings twice a year with both ANZ Wealth advisers and open market independent advisers to discuss what they were trying to achieve with their businesses.
"We share with them some of their strategic direction and key initiatives. We ask them to help guide us on where they see where we should be best focusing our efforts and then they can improve their proposition to their clients," he said.
While the judges noted that no real new ground had been broken with trauma products overall, they said some companies had upgraded definitions to current market best practice.
Kerr said OneCare had changed how a benefit was named to put it on a much more customer friendly level as it made definitions and benefits clearer and easier to understand.
Trauma Products 2016
Gold — OnePath: OneCare Trauma Premier
Silver — MLC: Insurance Critical Illness Plus - EBO
Bronze — BT: BT Wrap Living Plus Rider