WB Financial has appointed David Keys as its new chief executive officer.
Keys was previously general manager at Professional Investment Services New Zealand.
Keys has also held senior executive roles with several major Australian financial services businesses and has had over 30 years experience in the financial services industry.
Chairman of WB Financial Garry Connelly said the appointment “is an important step in the company’s strategy to move the group towards an eventual IPO in approximately five years’ time”.
Keys said he was pleased to be returning to Australia at a time when businesses like WB Financial were well placed to benefit from the economic recovery.




