Life insurer TAL this week acquired all of the shares in the online life insurance business Lifebroker that it did not already own.
Lifebroker is an online life insurance comparator that provides consumers choice and comparison of life insurance products from a range of different life insurance companies.
Confirming the transaction, TAL Life chief executive Brett Clark said that consumers were continuing to seek objective comparisons of life insurance products and that it was a fundamental proposition of the Lifebroker business model that would continue to be supported.
"Lifebroker has built a reputation on the objective comparison of life insurance products from a range of different life insurers. We strongly support consumer choice and a competitive life insurance market," Clark said.
TAL had held a 10 per cent stake in Lifebroker for three years.
