Queensland-based Suncorp has launched a new online superannuation product.
The company announced this week it had launched Suncorp Everyday Super — which it is describing as a super account that sits alongside a customer's Suncorp bank account.
Announcing the launch of the new offering this week, Suncorp Life chief executive Geoff Summerhayes claimed it responded to what customers had said they wanted.
He said opening a Suncorp Everyday Super account took five minutes. The product then sits next to a customer's Suncorp Banking account, allowing them to engage with their super every day and therefore regard their retirement savings as a real asset.
"Our research told us nearly one in every two Australians find super complicated and around three-quarters of these people feel negative emotions as a result," Summerhayes said.
"Suncorp wants to make customers feel positive about a savings account they contribute to throughout their working lives," he said.
