Digital engagement is growing rapidly in the self-managed superannuation fund (SMSF) sector, with many trustees preferring an online approach to gathering investment and asset allocation information, as well as talking to advisers, according to AMP Capital.
AMP Capital recorded a 100 per cent member increase in its online SMSF community over the past 12 months, which head of SMSF and self-directed wealth, Tim Keegan, said was reflective of an across-the-board preference toward online services.
“This year, there has been a spike in the level of engagement SMSF trustees are seeking with us on a digital platform. We’re also seeing more adviser engagement online as well,” he said.
“[SMSF trustees] are becoming voracious consumers of information online something we believe is linked with their desire for control of their retirement portfolio. We have also seen an increase in the number of customers and advisers attending webinars.”
Keegan said that digital engagement had also been driven by a surge in SMSF interest, as well as the need for trustees to better understand the regulatory environment around their superannuation.
