Self-managed superannuation fund (SMSF) focused advisers are increasing their on-platform funds under administration (FUA), according to Tria Investment Partners.
A Tria analysis found 75 per cent of SMSF-focused advisers using platforms with established managed accounts functionality expected to increasing their on-platform FUA in the next three years, and 25 per cent were expected to move clients off-platform.
“For those that expected to decrease platform use, 80 per cent were using lead platforms with no managed accounts functionality,” the analysis said.
“We aren’t suggesting that this is the only factor influencing SMSF-focused advisers’ choice of administering FUA on or off-platform, but certainly the correlation suggests that it is a key consideration.”
Tria noted that this showed the importance of getting segmentation right when looking at research and data about advisers’ target market and using it to make decisions.
“It’s important to look beyond the ‘averages’ to understand in detail what they want and value,” the analysis said.
“Now more than ever is this particularly critical in large scale technology builds — given the enormity of costs involved, organisations like platform providers quite literally can’t afford to get this wrong.”
