A small general insurer has sought to bring a new approach to the market, offering customers the opportunity to pick and choose the elements and extent of the cover they want.
The new offering has been brought to market by Real Insurance, which is describing it as a “build your own approach”.
Commenting on the offering, Real Insurance chief executive Richard Enthoven said the beauty of the “build your own approach” was that it gave consumers the ability to pick and choose exactly what they want in terms of insurance.
“More importantly, it gives them the flexibility to play around with the options in order to adjust their premiums to fit their budget,” he claimed.
“Whether it is basic cover, comprehensive cover, third party, or a pay as you drive option for those who drive less kilometres than most, people have the choice to leave out or add on as much additional protection as they require,” Enthoven said.
