Pacific Rim is to change its name to Deakin Financial Services, following approval of the name change at last week’s annual general meeting.
Pacific Rim chairman John McConnell says the new name better reflects the group’s focus on creating an integrated financial services organisation.
“The most significant aspect of the past financial year has been the shift in strategy to becoming an integrated financial services provider from the previous operations of a securities trader and building an investment portfolio.
The listed group has made its biggest financial services acquisitions in the past year including The Money Planners in April which has about 500 financial advisers associated with it. It now has about $1.2 billion under advice.
McConnell also announced two new members for the group’s board – founder of the Hannan group, Graeme Hannan, and Murray Hills.
