The award, now in its third year, was based on the findings of Beddoes studies of people who held life insurance via advisers and those who made claims, looking at the products, service, and claims experiences offered by providers.
AFA chief executive, Phil Kewin, said that the awards helped bring the voice of consumers to the advice community, which could then help raise product and services standards.
OnePath also won the Best Turnaround Award in the Claims Choice Awards category, with ClearView winning the Best Application Process and Best Claims Staff Awards and BT Financial Group taking home the prizes for Return to Health and Wellness and Focus on Early Intervention.
In the Policyholder Awards category, ClearView won the awards for both Best New Customer Service and Most Satisfied Customer, while AIA Australia was determined as having the best Value for Money.
