Succession Plus appoints NowInfinity founder

24 September 2020
| By Laura Dew |
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Succession Plus has announced the appointment of Amreeta Abbott as a shareholder and board member, following the sale of her NowInfinity business for $25 million to Class.

Abbott and her colleague Vitalii Symon, former chief technology officer, both departed the cloud solutions provider to “pursue other projects” following the integration of the business into Class, which was first announced in January.

Abbott would be bringing her experience in financial technology and scaling professional service businesses while Symon would join the IT team.

Succession Plus’ chief executive, Craig West, said: “I have known Amreeta for over 15 years and watched NowInfinity grow and develop into a highly valuable, scaled business – the experience and knowledge that Amreeta brings to the table is substantial and just what we need to take our business to the next level of growth.

“We are part way through a major software build to scale our offering to the market and her experience and personal network will add substantial value to that process.”

Abbott said: “Craig West and the Succession Plus team have built a process specifically focused on helping business owners maximise their value and having just completed an exit, I can see the importance for Australian business owners in getting this right.

“The baby boomer generation represents the largest transfer of wealth in history and getting that right has a critical impact on peoples live and the wider economy. I am now focused on building out the tech platform to make the process more widely available.”

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