The Association of Financial Advisers (AFA) has announced a new brand to reflect what it says is a changing marketplace.
Announcing the rebranding exercise while opening the AFA’s annual conference on the Gold Coast on Sunday, chief executive Richard Klipin said member research had demonstrated the need for the new brand and the accompanying positioning statement, Make It Happen.
The new brand is underpinned by a new multi-coloured logo which the organisation said represented the many layers and complexity of life.
