The National could be selling further services to The Institute of Chartered Accounts (ICA) as part of a new affinity program.
The first part of the program is a co-branded Visa Gold Card which will give ICA members access to National’s rewards program, including Qantas frequent flyer points.
ICA spokesman Bill Tuck says National will be marketing other prod-ucts to its members on an ongoing basis.
“This is just the start of the association,” he says. “National could sell any of its other pro
The National could be selling further services to The Institute of Chartered Accounts (ICA) as part of a new affinity program.
The first part of the program is a co-branded Visa Gold Card which will give ICA members access to National’s rewards program, including Qantas frequent flyer points.
ICA spokesman Bill Tuck says National will be marketing other prod-ucts to its members on an ongoing basis.
“This is just the start of the association,” he says. “National could sell any of its other products to our members directly.”
The ICA is switching to the National because members want any affin-ity card that offers reward points.
Tuck says the move also offers more value to its membership through reduced annual card fees and the ability to transfer balances from members’ existing cards into the co-branded scheme.
The Gold credit card market is growing with about 800,000 issued in Australia, according to the National. The bank is aiming to win about 20 per cent of the market – which would equate to a mature market of 2 million cardholders.
Tuck says the take-up of the ICA’s old card scheme was about half the 40,000 membership and it is expected these will all switch to the new Gold card.
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