WHK Horwath will get a name change next year, becoming Crowe Horwath.
The name change is aimed at ensuring consistency across the Crowe Horwath international network, with the Australian offices, although being renamed, remaining part of the publicly-listed WHK Group.
Commenting on the rebranding exercise, WHK Horwath chief executive Darren O’Brien said it reflected the company’s membership of the Crowe Horwath International network within which each firm operated independently.
He said the decision also reflected the firm’s positioning as a larger accounting services and wealth management firm offering small to medium enterprises a specialised team for audit, tax, corporate advisory and private clients advice on personal taxation and wealth management.
WHK Horwath has been Crowe Horwath’s representative company in Australia and New Zealand.
