The Financial Planning Association (FPA) has banded with Financial Executive Women (FEW) to attract more women to the financial planning profession with a new event, Women in Wealth.
FPA CEO, Dante De Gori, said while research says demand for female financial planners is growing and female qualities drive client satisfaction, women only make up 20 per cent of the profession.
“The most important attributes for a good planner are being trustworthy, knowledgeable, and having strong emotional intelligence (EQ), according to the Attitudes Towards Women in Financial Advice 2017 report,” said De Gori.
“In fact, female advisers are associated strongly with EQ qualities and are perceived on par with males in terms of knowledge and intelligence.”
The CEO said both the profession and consumers would benefit from greater gender balance, and the extension of the Women in Wealth event would give members the opportunity to network, and potentially grow the number of women in the profession.
The event intends to promote mentoring opportunities for women in the planning industry and support them in their career progression and will be hosted in Adelaide tomorrow before it moves to Sydney and Brisbane in October.
