Australia’s leading business to business financial services publication, Money Management, announced today the launch of its first ever iPad edition, which is now available weekly in the App Store.
The Money Management iPad edition will be updated each Thursday, delivering readers breaking news, interactive features, video, podcasts and social media feeds.
Commenting on the launch, Money Management publisher, Zeina Khodr said it was significant that the move into digital publishing coincided with the celebration of the magazine’s 25th anniversary.
"In the past quarter of a century we have seen Money Management evolve from its origins as a monthly trade publication to become the weekly journal of record for the financial services industry and then to become the preferred online brand via www.moneymanagement.com.au," she said.
Money Management managing editor, Mike Taylor said the new App would be more than just a digital facsimile of the print edition.
"Our production team and journalists have worked hard to ensure our readers receive a product which represents a significant value-add," he said.
"We believe that the App for iPad represents a vehicle that will allow us to deliver our readers deeper analysis of the issues which impact the financial services industry while, at the same time, providing a platform via which they can access a range of other media," Taylor said.
Khodr said she believed the new App for iPad represented good value for financial services advertisers, providing them with a multiplicity of options to reach their markets.
Supported by our principal sponsors Fidelity, the Money Management App for iPad is free from the Newsstand category on the App Store on iPad or at www.itunes.com/appstore.
