A South Australian practice, Advantage One Financial Services, is the second practice to join Matrix Planning Solutions in the space of a month.
Matrix plans to continue with its recruitment process, heading towards its target of having around 120 advisers.
Adelaide-based Advantage One, which also has an office in Victoria, has more than 500 clients and $240 million in funds under advice, according to a Matrix statement.
Going forward Advantage One plans to focus on the impacts of intergenerational change and how best to service the next generation of clients.
The fee-for-service practice, which offers holistic financial planning services, also has a strategic accounting arm which, according to Matrix, gives it a key advantage over its competitors.
Advantage One has three principal advisers, Geoff O’Neil, Andrew Venning and Grant Hodgins. O’Neil held various positions in the financial services industry before establishing a private practice in financial planning.
Venning’s 36 years experience in financial services includes management roles covering superannuation and employee benefits, which allowed him to develop expertise in corporate superannuation, particularly risk insurance.
Hodgins industry experience ranges from the banking sector to the funds management sector in corporate superannuation administration.
