Marc Hraiki had been appointed to the new position, representing the company’s restructuring of the broader Lonsec team.
His 23-year career in the financial services industry most recently included management of key client relationships as sales director at Franklin Templeton.
Prior to this, Hraiki oversaw sales teams at numerous advice firms such as HUB24 and IOOF. He held more than 15 years’ experience in administration, advice and technology.
Michael Wright, Lonsec chief executive, commented: “Marc brings to our sales and service division considerable experience and expertise leading and building teams, as well as positioning them for exponential growth”.
In July 2022, Lonsec acquired Implemented Portfolios Limited (IPL), a specialist-managed discretionary account (MDA) provider to high-net-worth individuals and affluent retail clients.
Following the acquisition, the CEO said: “Our distribution team and our managed account offering have both expanded, and we are excited about Marc joining the business to help take them to the next level”.
Hraiki expressed his excitement about joining Lonsec and the team, some of whom he had already engaged with in previous roles.
“Considering the current landscape, it’s no surprise that we are seeing advisers increasingly seek greater efficiency in order to scale and grow their firms, and I am delighted to be joining a company that can provide the tools to help them achieve this,” he said.
Hraiki would commence in the executive director role in May 2023.
Earlier this month, the firm announced chief investment officer and executive director, Lukasz de Pourbaix, would be departing in mid-June.
