Greg Kirk has taken over the helm at AMP Financial planning, following the promotion of incumbent Steve Helmich in August.
Greg Kirk has taken over the helm at AMP Financial planning, following the promotion of incumbent Steve Helmich in August.
The former head of distribution, insurance and retail investments is to join AMPFP at the end of this month as managing director.
Kirk has 24 years experience in the industry and has spent the last nine at ANZ, starting as sales manager for the Gold Coast and Northern NSW before moving on to a range of state management roles in Queensland.
Kirk says the charter for his new role is to continue the growth track record that AMP has been experiencing, and to look after the interests of financial planners, customer and AMP shareholders.
“We will support the efforts of planners who are self employed in the main, look after investors and shareholders, and customers as all three entities are important,” he says.
Legislative and demographic changes along with the rise in technology within the industry are also part of Kirk’s watch, and he’ll be concentrating on how all of these changes are integrated into AMP’s service.
Kirk will have ten direct reports including seven regional executives who manage financial planners. He reports to an internal board made up of shareholders.




