JP Morgan Asset Management (JPMAM) has launched a new digital portal in Australia, enabling financial advisers to compare portfolio performance and access extensive investment insights.
The firm’s Adviser Portal is currently available to advisers in the US, and has now been launched to the Australian market.
According to JPMAM, the portal features customisable content and a new digital portfolio analysis tool, Digital Portfolio Insights (DPI), which allows advisers to run on-demand analytics from a database of over 8,000 Australian investments. These results can then be tailored into a report for specific clients.
Mark Carlile, JPMAM head of wholesale for Australia and New Zealand, said the team has canvassed Australian advisers to understand what tools would be beneficial to better support their clients.
“Our Adviser Portal and in particular DPI allows advisers to compare multiple portfolios and more importantly, stress test these portfolios across a variety of scenarios – for example, different equity markets or rate environments. This means the conversation between advisers and their clients changes from ‘what if’ into ‘what to do’ which is much more meaningful,” Carlile explained.
The customisable solution enables advisers to compare a portfolio’s performance and exposures against other portfolios and benchmarks for a client. Moreover, it highlights the drivers behind risk and return to provide a comprehensive investment overview and lead to more meaningful client discussions.
Carlile continued: “This tool is currently available to advisers across the US and we made a decision to launch the tool in Australia because of our fundamental belief that we are here to serve our clients.
“Their concerns are our concerns, and if this portal and tool means better decision-making or improved conversations, then this can only be a positive for our industry. Our size and scale allow us to be innovative in the ways we support advisers, and we are excited to be offering this to advisers at no-cost – this is our commitment as a leading global active asset manager.”
Last year saw an array of digital portals launched for both financial advisers and Australian consumers.
Most recently in November, AMP said it intends to launch a digital advice service for both its advisers and superannuation divisions this year. The firm had been speaking with a range of digital advice providers, including Midwinter, GBST, Otivo and Advice Intelligence, and is expected to decide on one soon.
Matt Lawler, AMP group executive for advice, said at the ASFA annual conference in Adelaide: “2023 for us has been about understanding the market. We did some work with KPMG, and have been researching different providers, and having them present. We are getting closer to choosing a provider and that will be a 2024 release for us.”
