Earlier this month, the firm announced it would be restructuring its operating model and executive team to one focused on four lines of business: asset management, superannuation (Master Trust), wrap platform and advice.
Each division will be led by an executive with end-to-end accountability to drive positive sustainable growth and profitability, improve customer outcomes and the customer experience.
At the time, the firm said it had not yet made an appointment for the superannuation division as well as for the chief technology officer role.
It has now appointed Woodall to lead the superannuation and Master Trust division, joining from superannuation fund Australian Retirement Trust (ART) where he worked as chief commercial officer.
He originally joined Sunsuper, which later merged with QSuper to form ART, from Kinetic Super in 2015.
In his new role, he will have end-to-end accountability for Insignia Financial’s Master Trust business, and will be responsible for product strategy, management and development, client operations, workplace solutions, sales and insurance.
Insignia chief executive, Scott Hartley, said: “I am excited to welcome Mr Woodall to the Insignia Financial team. His strong leadership experience and ability to drive enterprise focus and results will be an asset to the organisation as we establish our target state Master Trust strategy.
“Insignia Financial’s Master Trust business is a significant proportion of our business, as well as an area that provides a significant opportunity for profitable growth, and this is an area that Dave has a strong track record in.”
Woodall said: “I am delighted to be joining the new Insignia Financial executive team. At a time where Australians are increasingly relying on their superannuation to deliver a comfortable retirement, I am looking forward to delivering innovative solutions, with great superannuation and retirement products.
“The organisation has significant potential, and I was attracted to the opportunity to help realise this. I look forward to the challenge and recognise the responsibility that comes with the effective management of people’s retirement outcomes.”
He will start at the firm on 1 November, the same day as chief customer officer Renee Howie, who has joined the business from AMP where she is chief marketing officer.
