ING DIRECT has sought to leverage off rapid growth in mobile transactions with the launch of a new mobile app.
The company pointed to data revealing a 280 per cent increase in mobile interactions in 2012 — something which the company's executive director, distribution, Lisa Claes said was proof of ever-growing consumer demand.
The app, collaboratively developed and designed by ING DIRECT's digital team with Oakton and Deloitte Digital, is being marketed as easy and intuitive, allowing customers to view their account balance across all their products before logging in to transfer money to anyone in Australia with email or SMS notification.
"For a bank where 95 per cent of customer transactions occur online, and 39 per cent of those are via mobile and increasing, this is absolutely the next step for a branchless bank like ING DIRECT," Claes said.
Deloitte Digital partner Jonathan Rees said Deloitte research released this month showed that 30 per cent of Australians across all ages (14-75) used their mobile for banking at least weekly — double last year's usage.
