Good health and financial security go hand in hand. This is particularly important in our industry, as the overall health of our clients is closely intertwined with the health of our businesses. For this reason, it’s important to consider integrating health and wellbeing conversations into your service offering to help your clients achieve their goals and live healthier, longer, better lives. Here’s a few starting points to help set you up for success.
Understand why health and wellness are important
90% of deaths in Australia are caused by four preventable, lifestyle-associated conditions including diabetes and cancer, which are due to poor lifestyle habits such as lack of exercise[1]. This can directly impact your business, however you can help make a difference in your clients’ lives.
Bring health into the conversation
Health and wellness discussions help your clients to:
- Understand the correlation between physical and financial health.
- Know more about their health so they can improve it.
- Identify or even prevent health issues before they need to make a claim.
- Find resources to assist them on their journey to better health.
These conversations allow you to assess your clients’ health and wellbeing goals to ensure that they work with their broader financial goals. They can also help to align your product solutions and recommendations to these goals, positioning your advice as proactive and client-focused.
Introduce your clients to health programs
Health and wellbeing programs like AIA Vitality are a great place to start. AIA Vitality is a personalised, scientifically-backed program that rewards members for knowing more about their health and improving it over time.
If your clients take out an AIA Priority Protection (PP) or Priority Protection for Platform Investors (PPPI) insurance policy that’s paired with AIA Vitality they can protect themselves should the unexpected occur and help to prevent future health issues.
Adviser benefits
The AIA Vitality program:
- Has a proven impact on reducing PP and PPPI lapse rates. In Australia, based on current stats, AIA Vitality members are 40% less likely to lapse their policy compared to non AIA Vitality members.
- Strengthens your customer value proposition.
- Increases your revenue stream and client referrals as you integrate health and lifestyle with your current service offering.
- Gives you access to exciting adviser incentives and opportunities, including the exclusive Executive Wellness Program (EWP).
AIA Vitality can help you to solidify the relationship you have with your clients, have a positive impact on their physical health and wellbeing and as a result, the health of your business too.
For more information contact AIA Australia on 1800 033 490 or visit aia.com.au
Copyright © 2018. All rights reserved. AIA Australia Limited (ABN 79 004 837 861 AFSL 230043). This information is current at the date of publishing and may be subject to change. This article provides general information only without taking into account factors like objectives, financial situation, needs or personal circumstances of any individual and is not intended to be financial, legal, tax, medical or other advice. AIA Vitality is available with eligible products issued by AIA Australia. Participation in the AIA Vitality program is subject to the AIA Vitality Terms and Conditions. Rules relating to premium discounts and cashbacks where the life insured is an AIA Vitality Member are mentioned in the relevant PDS and in the Premium Adjustment Rules located at aiavitality.com.au. For the most up-to-date information and to view the AIA Vitality Terms and Conditions see aiavitality.com.au. Partner terms and conditions may also apply.
[1] Source: World Health Organisation – NCD Country Profiles, 2014
